last monday, july 3rd 2023, krieen received 5 awards at publifestival – the international award-show for social advertising – for healthcare success stories we’ve led for our clients galenicum, neuraxpharm and galenicumderma. dive into the stories below. the festival named krieen “agency with best focus on healthcare 2023”. as a creative boutique with profound experience in health, this is an exciting acknowledgement to more than a decade devoted to creative marketing for leading b2b and b2c pharmaceutical companies.
agency with best focus on healthcare 2023
best execution in healthcare
believe in life
this award acknowledges our decade-long collaboration with galenicum. in 2011 we created their brand soul “believe in life” and then consistently implemented this idea on thousands of communication materials in more than 40 countries, helping the brand “galenicum” become world-renowned in the healthcare sector.
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best originality in web commercials
change for health
this commercial is the centerpiece of the europe-wide awareness campaign “change for health” we have created for neuraxpharm, which encourages people to rethink their preconceptions about medical cannabis. the campaign revolves around the big idea “if we turn our back on medical cannabis, we turn our back on millions of patients”. we are implementing it across all communication initiatives for patients, doctors and pharmacies.
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best social value in healthcare
caress life
based on galenicum’s “believe in life” brand soul, we created “caress life” for its dermatological business unit galenicumderma. eversince, we have been applying this positioning across all brand touchpoints, from packaging design to product campaigns for doctors, pharmacies and patients, positioning the brand in the spanish market. our patient-focused approach is present throughout all communication initiatives, in which we chose to show the skin disease in an optimistic and real environment to help normalize them.
view projectbest creativity in web commercials
desescóndete
the campaign “desescóndete” (“don’t hide”) we created for galenicumderma’s acne product range “acnium” and “probiac” empowers an acne-positive movement among teenagers in social media. after 2 years of the pandemic, many teenagers are afraid to take off their face mask. why? insecurity, imperfections, and above all... pimples. we want them to show their skin as it is, without hiding pimples or smiles anymore. we do so by showing a cast of real-life teenagers without make-up on, in an authentic environment, just being themselves.
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decade-long
partnerships with pharma companies
experience in all therapeutic areas
b2c and b2b brands created
medicines on the market under brands created by krieen