“we have been working with krieen since the very beginning, and once more their team has found a value proposition with a creative potential that will last for years. right now at galenicumderma we find ourselves in a very exciting moment and ‘caress life’ fully embodies our mission of helping patients enjoy their lives through their skin, be it by healing or relieving their dermatological disease.”

“the dermo-cosmetics industry tends to hide skin disease but we wanted to show it because it is part of the everyday life of many of us. pathologies like psoriasis or rosacea are surrounded by prejudice and by showing them in an optimistic and real environment we want to contribute to normalizing them.”

“caress life is a beautiful evolution of the tagline ‘believe in life’ we created 10 years ago for the pharmaceutical group galenicum, but through the lens of the skin.”