also based on the idea of “provenance”, we created a key visual that explains the whole fragrance story from the naturally released resin drop to the fragrance released at home that fills the air with delicate scent notes. we created a number of communication materials in 7 languages for over 10 countries based on this key visual.

to present the new products to important distributors we created high-quality cases that contained products and sambles with beautiful forest imagery that brought the new fragrance concept to life.