Dormidina is a market leading sleep aid in Spain, where it has been present for more than 20 years. We designed a campaign to launch Dormidina in peru, creating as much brand awareness as possible with a limited media budget.
Ads & materials created
Media channels managed
In order to quickly connect with the audience, we chose the name of a widely known and familiar peruvian lullaby as the brand tagline: “duérmete ya” (“fall asleep” in spanish). This short and self-explanatory tagline clearly outlines the product’s benefit, also showcased by the peacefully sleeping sheep on the moon.
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On the basis of the catchy lullaby “duérmete ya”, we also created a very sleep-inviting and memorable radio commercial.
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As part of the campaign, we wrote Dormidina’s own lullaby to generate engagement with peruvians on social networks.
In order to introduce Dormidina into pharmacies, we created a number of sales materials which quickly and clearly explain the product’s benefits and innovations.