krieen-logo_03_H-color.pngSustainable Creativity

Celebrating my first decade at Krieen: A look back to look forward

barcelona

17 September 2024

As all of our clients, partners, team members and friends know, I truly love my job, and I do it with passion. Creating outstanding work and delivering outstanding service is why I wake up every morning, because I believe that creativity can move brands and people for the better.

Along these 10 years I’ve met amazing professionals from whom I’ve learned a great deal, clients who have become mentors and friends, colleagues who have become family
 I’m truly grateful to everyone who is or has been part of our journey at Krieen. Thank you to all our wonderful clients, thank you to our fantastic partners and thank you to our Krieen team, which is one of a kind. Especially to my partner in crime, JĂŒrgen Krieger, who has been an incredibly demanding boss 😉 He believed in me to start a business together, despite being only 18 years old.

I can proudly say that, after a decade, this is just the beginning.

I’d like to take this opportunity to highlight our biggest milestones as an agency over the last 10 years, in a number of different industries, especially in #healthcare.


📣 We advocated Europe-wide for a #ChangeForHealth in medical cannabis with Clara Fernandez Chafer and Shirley Carrel. 🔬 We are launching the next generation treatment in #MultipleSclerosis with Thomas Hildebrandt, Francesco Pagni, Eduard UllĂ©s de Santiago, Rabea Lojewski Dr Lucia Argandona. 💊 We helped doctors understand the potential of #Desvenlafaxine with Agueda Suria Palop, Ricardo Oliveira, Alex Schneider PĂ©rez Neuraxpharm.


🌍 In a decade, we turned Galenicum's brand into a reference for the pharmaceutical industry through our #BelieveInLife philosophy, along with Erich JW Buchen, Alex Olle, Joaquim Domingo, Luis Alabern. 💊 We created the generics brand #Vitae, now present in more than 40 markets, with Sergio Malagrida.


🧬 We helped the pioneers in natural language processing in genomics find their brand soul #DataForTomorrow DISGENET MedBioinformatics Felix Slager Laura Ines Furlong Janet Piñero Ferran Sanz Sarah Holmes.

🌳 We renamed and rebranded Grup Ametller Origen, the most beloved grocery chain in Catalonia with Josep Ametller, Marta Guilera Suriol

🐆 Ignacio Lacasa had the guts to approve “the jungle of business” for ACROSS LEGAL, with Vicente Franco Carles Ros, #BeUnstoppable!

🇹🇭 In Switzerland we made the best pitch to CEOs ever with Fabienne Le Tadic, Julian Liew, Pau Garcia-MilĂ , Ferran Caceres, Manuela FlĂŒckiger, Anna Cejudo Mercado.

đŸšœ We launched #AmbiPur's first ever toilet care range with Jens Neumann Alberto Lacoma Hurtado Anca Vraciu Jessica Villacorta.

đŸ‘©đŸ»đŸ”Ź We rebranded ExSyn Corp: Where there is chemistry, we see people, Amit Tibrewala, Rinkoo Shah.

🧮 We helped Galenicum Derma break into the Spanish market with their brand platform #CaressLife with Ivan Pla Martinez and JosĂ© Luis GarcĂ­a-Pons.

đŸ€© We helped women believe in themselves with Sabina Giovannini Lorena DĂ­az LĂłpez at PBSerum Cosmeceuticals.

đŸ· We made the meat brand Ral d'AvinyĂł "#Ralment memorable” with Carme Rivera, Guillermo Elizalde, Marc Lozano and Montserrat Roma.

And back to where it all began: we helped to launch startups like 🍌 Bananity and đŸ· Wine is Social with truly passionate serial entrepreneurs like Albert MartĂ­ Garcia-MilĂ  and Manel Sarasa Serra.


đŸ€ And we worked and are working with many more great professionals: Ignacio Bosch, Rita Barata, Maria Lemonidou, Eric Cloutier, Oliver Schroeder, Clara Masferrer Ridao, Enric Cendra, Montse Cendra Darnis ☘, Miquel Marti, Fiama Floria, Janet JimĂ©nez Mateos, Bernardo Reiner, Marisa Berenguer Muñoz, Jose Angel Sanchez, MarĂ­a JesĂșs Sanz, Bruno GenovĂ©, Matteo Bortolin, Elsa GenovĂ© Corominas, Luisa Salazar JuĂĄrez, Thomas Kissler, Anna Marcos, Meritxell Saborit, Olga Ribot, Agate Roman, Susana Pie, Anna Vidal Llanos, Antonio LujĂĄn Volpe, Agustin Ossandon, Zachary Sniderman, Marta Roca Cervera, Cristobal Rios, Lara Benzal Aranda, Estibaliz Santamaria, Belen Penaba, Javier Torrejon Nieto, Ramiro FernĂĄndez Regazzi, Teo Amat, Albert Pierres Tejada, Eduardo Gual Florit, Jessica Legaz, Judit Pont, SĂ­lvia Carreño Delgado, Marc Nolasco, Marta Puig Gual, Silvia S., Jordi Saldaña Garcia, LucĂ­a Vicent Ruiz, JosĂ© JoaquĂ­n Hornero Castaños, Antonio Manuel JimĂ©nez AlbarrĂĄn, Rafael Arriola, Salome Alonso Camblor, Arancha Almagro de Torres, Lucia PĂ©rez Ruiz, Arturo FernĂĄndez Franco, Manuel FernĂĄndez Ruiz, Elena Molina Muñoz and many more.

đŸ‘ŠđŸ» I also want to thank our exceptional team members and partners in all areas of creativity and execution for their precious support during all these years. Marc Krieger OllĂ©, Joan Gil, Angeles Gonzalez Pardo, HĂ©lder Vasconcelos, Ricardo Coelho, Rui A., Ana Catarina, Toni Deu, Marina Cabezas, Josep Inarejos, Enric Mañas, Marcel Hita BarĂł, Jaume Mestre Servera, Antonio Serrano, Jean Pierre Bustamante Trelles, Miriam Clark Dowd, JosĂ© Miguel Tortajada Aguilar, Joan Mas, Óscar Amodia de la Riva, Dihue Miguens, Albert Luis Lozano, Christian Sarabia, Laura Buireu Boldu, Celia SuĂĄrez, Elena Municio Anaya, Chiara Vecchi, MA AITI, Gabriel Hoppen, and many many more.

💚 And last but not least, a heartfelt thank you to my friends and family who support me all the way, without them this wouldn’t have been possible.

💡 Stay tuned because more great work is coming very soon. #SustainableCreativity