in barcelona, bike theft is a common problem for riders. vadebike is a bike parking service that enables them to park their bikes in a safe and convenient way. the start-up wanted to create brand awareness online to gain new users.
based on the insight that riders have to come up with the craziest ways to park their bike safely (for which there’s proof all around the city), we created a series of visuals showing eye-catching and savage ways to prevent your bike from being stolen.
all visuals close with the headline there’s an easier way to prevent your bike from being stolen.