in 2012, cloud computing was anything but understandable. one of eyeos’ challenges was to explain their own service, a cloud desktop where you could save information – back then a breakthrough innovation.
key visual · imagery · communication code
the key to explaining eyeos’ technology was as simple as showing a familiar object as its counterpart. in this case, a real desktop which holds all your working documents and is a familiar object to everyone.
an impressive journey of an eyeos’ desktop which despite facing all dangers, you can imagine will stay untouched.
having krieen as creative partners throughout the whole project was key to achieve our goals, specially due to their proactive attitude!!
