ambipur: europe-wide launch of new toilet care range
bluesun launched “ambipur wc active”, a new toilet cleaning range under the renowned air care brand ambipur. The range will be available throughout europe and south africa.
Ambipur is a brand known worldwide for its high quality home fragrances. to give greater impact to this strong heritage, we created a disruptive communication code in the cleaning sector that aims to make cleaning an enjoyable and positive experience, due to ambipur’s unique fragrances.
we have been in charge of defining the creative strategy for ambipur’s toilet category, its visual identity and the packaging concept and design. the communication code will be applied globally in point of sale materials and promotion among others.
make cleaning a delightful experience
as key visuals for the new toilet care range we created explosions formed by the fragrances’ botanical ingredients. the result is a strong impact on the shelf that brings accross both cleaning performance and a unique fragrance experience in a natural manner.
“developing an important brand such as ambipur in the toilet care sector has been an interesting challenge. We want to turn the everyday moment of going to the bathroom into a positive and enjoyable experience. Krieen’s proposal built exactly in this direction.
We loved how they make this concept come alive simply by looking at the packaging on the shelf.”
cmo at bluesun consumer brands
krieen’s ceo, jürgen krieger, already worked with ambipur in the past. he lead the brand globally as executive creative director from 2004 to 2010, creating international campaigns like “newton’s cradle” for ambipur 3volution, one of ambipur’s biggest sales success ever.
“after 10 years it is a real pleasure to work with the renowned brand ambipur again. it is a very exciting moment for the brand: the expansion into the toilet care sector opens up plenty of possibilites to innovate.””
ceo at krieen